1
Plausible Analytics
4.74.7 out of 5 stars
Privacy-first web analytics — no cookies no GDPR banner no bloat.
Freefrom $9/mo
Visit Plausible AnalyticsBest Website Analytics Tools of 2025
Track website traffic user behaviour conversions and performance with these analytics platforms.
Understanding what visitors do on your site is the first step to improving it. We cover analytics platforms that go beyond pageviews — from full-funnel tracking and heatmaps to session recordings and conversion analysis.
2
Amplitude
4.64.6 out of 5 stars
Behavioural analytics platform that drives product decisions with data.
Freefrom $61/mo
Visit Amplitude3
Editor's Pick
Hotjar
4.64.6 out of 5 stars
See exactly how visitors use your site with heatmaps session recordings and surveys.
Freefrom $32/mo
Visit Hotjar4
PostHog
4.64.6 out of 5 stars
Open-source product analytics with session replay feature flags and A/B testing.
Free
Visit PostHog5
Mixpanel
4.64.6 out of 5 stars
Product analytics that helps you understand user behaviour and drive retention.
Freefrom $28/mo
Visit Mixpanel6
Fathom Analytics
4.64.6 out of 5 stars
Simple privacy-focused analytics with a single-page dashboard that just makes sense.
Freefrom $15/mo
Visit Fathom Analytics7
Editor's Pick
Google Analytics 4
4.54.5 out of 5 stars
Free Google analytics platform for measuring traffic conversions and user behaviour.
Free
Visit Google Analytics 48
Semrush Traffic Analytics
4.54.5 out of 5 stars
Competitive intelligence tool revealing your competitors' traffic sources and volumes.
Freefrom $139.95/mo
Visit Semrush Traffic Analytics9
Looker Studio
4.54.5 out of 5 stars
Free Google tool for turning data into beautiful shareable dashboards.
Free
Visit Looker Studio10
Heap
4.54.5 out of 5 stars
Autocapture everything — retroactive analytics without missing a single event.
Free
Visit Heap11
Editor's Pick
Microsoft Clarity
4.44.4 out of 5 stars
Free heatmaps and session recordings — Hotjar's functionality at zero cost.
Free
Visit Microsoft Clarity