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Google Analytics 4
Free Google analytics platform for measuring traffic conversions and user behaviour.
4.54.5 out of 5 stars68,000 reviews
Google Analytics 4 is Google's free web and app analytics platform. GA4 uses an event-based data model giving more flexible and detailed tracking than its predecessor Universal Analytics.
Traffic ReportsEvent TrackingConversion TrackingAudience InsightsReal-Time ReportsBigQuery Export
Starting price
Free
Overall4.5
Ease of Use3.6
Value for Money5.0
Features4.7
Support3.4
Pros & Cons
✓Pros
- ✓Completely free
- ✓Deep integration with Google Ads and Search Console
- ✓Flexible event-based tracking
- ✓Cross-platform web and app tracking
✕Cons
- ✕Complex interface compared to Universal Analytics
- ✕Steeper learning curve
- ✕Sampling in free tier reports
Best For
- ◆Every website owner
- ◆Marketers tracking campaign performance
- ◆Ecommerce store owners