Free
Moz Pro
Trusted SEO software with Domain Authority and an approachable interface.
4.34.3 out of 5 stars12,800 reviews
Moz Pro is one of the original SEO software platforms and creator of Domain Authority — the industry-standard metric for measuring website authority. It offers keyword research rank tracking site audits and link analysis.
Keyword ResearchDomain AuthorityRank TrackingSite AuditLink ExplorerMozBar
Starting price
$99/mo
Free plan available
Overall4.3
Ease of Use4.5
Value for Money4.0
Features4.4
Support4.4
Pros & Cons
✓Pros
- ✓Creator of Domain Authority metric
- ✓Beginner-friendly interface
- ✓MozBar Chrome extension
- ✓Good community and learning resources
✕Cons
- ✕Smaller backlink index than Ahrefs
- ✕More expensive than some alternatives
- ✕Rank tracking less reliable than competitors
Best For
- ◆SEO beginners
- ◆Small business owners
- ◆In-house marketers learning SEO