Editor's PickFree
ActiveCampaign
Advanced email automation and CRM for businesses that take marketing seriously.
4.64.6 out of 5 stars24,800 reviews
ActiveCampaign is an advanced email marketing platform with CRM capabilities. It is known for its powerful automation builder deep segmentation and sales pipeline tools making it a favourite for growing businesses.
Email AutomationCRMSales PipelinesSite TrackingSegmentationA/B TestingLanding Pages
Starting price
$15/mo
Free plan available
Overall4.6
Ease of Use4.1
Value for Money4.2
Features4.8
Support4.5
Pros & Cons
✓Pros
- ✓Best-in-class automation builder
- ✓Built-in CRM with deal pipelines
- ✓Excellent deliverability rates
- ✓Deep personalisation and segmentation
✕Cons
- ✕Steeper learning curve than Mailchimp
- ✕More expensive at scale
- ✕Interface can feel complex for beginners
Best For
- ◆Businesses with complex email journeys
- ◆Agencies running campaigns for clients
- ◆SaaS companies onboarding users